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Twitter ticker confusion12/27/2023 This Tweet – positive or negative – increased your brand’s visibility with that account’s audience. Why track? If you haven’t already engaged with the Tweet, it’s time to do so. This metric covers other profiles’ Tweets that mention you. What it measures: These are the Tweets that mentioned you that also received the most engagements. How to track: The top follower is identified on your Twitter Dashboard’s home page. Some accounts use this metric to thank the new follower with an They might also be a good candidate for future influencer campaigns. Why track? It’s good to know which of your newest followers are the ones with potentially the highest reach impact. What it measures: The Twitter account with the largest amount of followers that followed you in that month. Another way to identify this metric is to call it net follower growth, as seen in the Sprout report above. How to track: Subtract the number of followers at the beginning of a time period from the end of the time period. Conversely, if the number drops, you might need to investigate further to see what the causes were. This is a useful metric for brand awareness and growing your audience. New followers mean that audiences think your profile is important or interesting enough to watch and regularly get your content in their feeds. Why track? Likes are nice but follows are even better. What it measures: The number of new followers you’ve gained over the course of time, usually by the month. In Sprout, the top three Tweets by lifetime engagements are in your Twitter Profiles Report. How to track: In the Twitter Dashboard, the Top Tweet by impressions over 28 days is identified on the home page. If you run Twitter ads, the top Tweet is oftentimes a good one to promote. Why track? It’s important to know which of your Tweets have been high performers so you can start to analyze any trends among your other top Tweets. What it measures: The Tweet with most impressions or engagements over a given amount of time. Then there are advertising metrics that analyze how your paid campaigns are performing.Īll of these metrics can be found either in your Sprout Twitter Analytics Reports or in your account’s Twitter Dashboard. These include metrics like Profile Clicks and Demographics. Then there are profile-level metrics that analyze your account as a whole. These include metrics like Top Tweet and Link Clicks. There are Tweet-level metrics that solely look at the performance of Tweets you post. Twitter metrics fall into a few categories. Let’s take a look at the top Twitter metrics to track. Oftentimes, multiple metrics are used together since relying on a single metric to determine a goal’s success doesn’t give the full picture. To adjust your approach on marketing campaigns.To see how effective and responsive your customer care team is. ![]() To understand your brand’s share of voice.To know when to post for the most engagement.Metrics provide you with the data you need for a number of different areas: Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. Metrics by themselves don’t mean anything since the benchmarks for success for an account can vary based on factors like industry niche or business size. These metrics are found in your Twitter analytics. Twitter metrics are data points that you track to determine your success on the network. So, what are Twitter metrics, why should you measure them and which ones should you track? What are Twitter metrics & why should you measure them? Understanding Twitter metrics and being able to make sense of analytics are vital to ensuring the success of your social media marketing strategy. ![]() Keeping all this in mind and knowing that your company will be using Twitter as a marketing platform, it’s important to note down which metrics to track.
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